- Featured : Safekids Aotearoa


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Booster seats [Broadcast on TVNZ One News 20 March 2010]. (2010 | ref: 9381)

This recorded TV1 One News item features an interview with Starship Trauma Specialist Elizabeth Segedin talking about injuries to children who are moved out of booster seats too soon. It also features video of an event where The Polka Dots (a singing and performing group) performed the booster seat safety song. North Shore City Council Road Safety Coordinator Angie Cheong is also interviewed at the event. The event aimed to encourage children to recognize the safety benefits of staying in booster seats for longer (until they are over 148 cms tall). The TVNZ website carried this information: "Road safety campaigners have jumpstarted a new push to keep kids in booster seats until they are older. Instead of relying solely on a law change they are hoping to convince children to play a bigger part in looking after their own safety. It is a simple message, but despite years of campaigning, it has not been getting through to parents, says trauma specialist Doctor Elizabeth Segedin. "I think the law gives a very false sense to parents, by saying it's okay to graduate to an adult seatbelt when a child turns five. That is simply not the science and not the case clinically," Segedin says. Most primary school age children should still be in booster seats, but many of them are not. "It's not so much about the age, it's about the height. They have to be 148 cm (tall). Below (that) they have to be in a booster seat, that's the safer way to travel," says Angie Cheong, road safety co-ordinator. Anyone shorter than 148 cm, and that includes some nine, 10 and 11-year-olds, risks severe neck, head and abdominal injuries in a crash. The government is looking at making it compulsory within the next 10 years for all children under the age of 10 to sit in booster seats. But until the law changes, doctors are hoping kids will demand their parents boost them up for longer."

Draft for pre-testing of a giveaway pamphlet and tear-off survey intended for use with 'How to run a child car restraint checking clinic' (record # 9632). (2011 | ref: 9777)

This item is a batch of a draft pamphlet and tear-off survey which were created for the pre-testing of a giveaway intended for use with the 'How to run a child car restraint checking clinic' (record # 9632) publication. They were not developed further. Includes image of Booster Rooster and related child restraint safety messages. See also records # 8772 and # 8525 and especially record # 9632.

'I want to ride my bike' - overcoming barriers to cycling to intermediate schools [NZTA Research Report 380]. (2009 | ref: 9316)

In order to overcome barriers to cycling to school it is proposed that the development of genuinely safe and attractive school cycle networks, cycle training, effective bike storage and the continued implementation of slow zones around schools (or widespread lower speed limits) be implemented or given higher priority. Transport modes such as walking and cycling, including cycling to school, could play a key role in combating obesity, climate change and traffic congestion as well as restoring ‘social capital’ within communities. The objective of this research was to identify the specific barriers to school students cycling to school for six intermediate schools and recommend interventions that would be effective, acceptable to parents and schools, and favourable to school students for each of the schools. These specific barriers and solutions were then used to identify common themes, issues and solutions that might be considered at a national level, and give more confidence to those who are responsible for considering and acting on school cycling initiatives. Four stages of data collection were carried out including the collection of existing school travel information, site visits, interviews, focus groups and questionnaires. Available at: http://www.nzta.govt.nz/resources/research/reports/380/index.html

New Zealand National Poisons and Hazardous Chemicals Information Centre: Public Information Booklet. August 1998;NZNPHCIC (pamphlet) (1998 | ref: 3552)

Booklet backgrounds the NZNPHCIC, its history and the services provided. Includes poisoning statistics; common poisons, their signs, symptoms and first aid treatment; what happens if a person needs to go to hospital; prevention of poisoning; environmental hazards; disposal of hazardous waste.;Pamphlet contains information about the Centre.

Plunket annual report 2010: Family, community, partners and technology [A5-sized booklet]. (2011 | ref: 9559)

This is the annual report from the Royal New Zealand Plunket Society for the year 2010.

Safe riding tips for parents/ caregivers/ whanau: Information sheet no. 5 [Child cycling advice, A4, double sided sheet]. (2011 | ref: 9652)

This 'information sheet' aims to provide 'safe riding tips' to parents/ caregivers/ whanau. It is an A4, double sided sheet: "Safe cycling for children. The Safe riding tips factsheet gives you all the info you need to help your children stay safe on their bikes." It includes advice on cycle helmets, knowing the road rules, cyclist visibility etc. and concludes: "... the recommended age to cycle alone [in traffic] is 10 years or over". For the full text, PDF and more information see: http://www.bikewise.co.nz/bikes-riding/cycle-safety

Safekids Leadership Conference 2008: Final report to the Ministry of Health from Safekids New Zealand May 2008. (2008 | ref: 8920)

Report on the Safekids Leadership Conference held in Auckland on the 6th-7th of March 2008. Includes information about programme, evaluations and other aspects of the conference. Copies of the Conference Programme and Flyer are appended.

TUHA-NZ a treaty understanding of hauora in Aotearoa-New Zealand: An Understanding about the application of te Tiriti o Waitangi in health promotion practice in Aotearoa-New Zealand. (2002 | ref: 9197)

This publication from the Health Promotion Forum of New Zealand offers advice on how to apply the principles of the Treaty of Waitangi to the area of Maori health/ hauora. Their website states: "The name of the document 'TUHA-NZ' arose during the developmental planning and consultation process. A number of issues were considered in relation to naming the document. The consultation suggested that the name should be user friendly, memorable and easy to pronounce, inspire ownership for both Maori and non-Maori, reflect the partnership of te Tiriti o Waitangi, identify "us" in a wider international forum, support the promotion of te reo rangatira and Maori language use. Words and their meaning can vary according to intention and application. The acronym TUHA-NZ (pronounced as "Two Hands") stands for A Treaty Understanding of Hauora in Aotearoa-New Zealand. TUHA-NZ symbolises the two hands of Treaty partnership. When the acronym is broken down, the word TU can be translated to mean stand. This is symbolic of the stand the health promotion workforce is taking over Treaty-based practice in Aotearoa-New Zealand. The word HA can be translated to mean breath. This is symbolic of the breath or the life essence of health promotion action in Aotearoa-New Zealand." Available at: http://www.hpforum.org.nz/page.php?p=15&fp=6

"All fall down": today's playground safety (1990 | ref: 3875)

A discussion of playground injury. The author recommends that schools need not only playground equipment and surfaces that comply with standards but also risk management programmes, safety curriculum and good data collection.

"Ban baby walkers" campaign (2000 | ref: 7141)

A media release from the Child Safety Foundation of New Zealand which lends support to Safekids call for a ban on the sale of baby walkers within New Zealand.

"Boom crash bang" One News story 7 August 2013 [DVD] (2013 | ref: 10201)

News item by Georgina Ball for TV1 about the Safekids Creative Quest Competition won by Avalon School in Lower Hutt for "Boom Crash Bang".

"Brightspark says: C'mon guys, get firewise - E hoa ma ... kia mataara ki te ahi!" [plastic bag for the 'kit'] "Brightspark says: C'mon guys, get firewise" [booklet] "Escape plan kit" [booklet] "C'mon guys, get firewise" [coloured eraser] "C'mon guys, get firewise" [highlighter pen] "C'mon guys, get firewise - E hoa ma ...kia mataara ki te ahi!" [triangular three headed highlighter pen] ( | ref: 8609)

This kit includes: a plastic bag branded with an image of the cartoon flame 'Brightspark' (which also features in TV ads) saying 'Smoke alarms + Escape plans = Survival' and the fire safety catchphrase 'C'mon guys, get firewise - E hoa ma ... kia mataara ki te ahi!' ; the booklet 'Brightspark says: C'mon guys, get firewise', includes advice on how to prevent fires by care with matches and lighters, when cooking, smoking, disposing of ashes, care with electricity and the value of escape plans and smoke alarms; the 'Escape plan kit' booklet includes a gridded area on which a child can draw a plan of their house and stickers representing doors and windows and arrows to add to show where to escape if there is a fire; the small highlighter pens and erasers are brightly coloured with the 'C'mon guys, get firewise' text printed in black while the triangular pen is white (these also features an image of Brightspark and his message).

"Buckle Up NOW!" An enforcement program to achieve high belt use (2000 | ref: 6587)

In the mid-1980s, the first formal seat-belt enforcement program in the United States was conducted in Elmira, NY. Front seat-belt use increased from 49% to 80%, and the Elmira program became a model for other such programs. In the spring of 1999, the New York State Police launched a statewide seat-belt enforcement campaign, and the Elmira program was revived as part of this effort. This 3-week program was coordinated by the Chemung County Sheriff’s Office, and carried out in cooperation with local police departments as well as the state police. The earlier Elmira program emphasized the health and safety benefits of seat belts and warning periods prior to tickets being issued. The 1999 program featured a strong no-excuses, no-warning enforcement message, 32 belt-use checkpoints, and publicity about the enforcement through a variety of mechanisms, including feedback signs that informed motorists of current belt use rates. Front seat-belt use increased from 69% to 90%. Public opinion surveys indicated the program was well known to Elmira residents, and had the support of 79% of those polled. The 1999 Elmira program demonstrates that high-intensity enforcement programs can increase seat-belt use to very high levels with strong community support.

"But it's just paracetamol": caregivers' ability to administer over-the-counter painkillers to children with the information provided (2014 | ref: 10496)

OBJECTIVE: To determine whether caregivers are able to make informed decisions about their families' use of over-the-counter (OTC) painkillers through access to and use of three mechanisms of information provision. METHODS: A cross sectional, face-to-face questionnaire was administered to 60 caregivers and seven pharmacists in Cape Town, South Africa. Caregivers answered questions related to paracetamol (acetaminophen) labels, inserts and Patient Information Leaflets (PIL). RESULTS: Most study caregivers received labels with the painkillers they purchased. Many pharmacists (43%) felt that the information provided was ineffective in preventing overdosing. Study caregivers found it difficult to understand the scientific terms in all three mechanisms of information provision. Most respondents (80%) found the PIL easiest to understand, yet few had received PILs with their purchase. Ten percent of literate respondents were unable to understand the dosage requirements for children. CONCLUSION: Most caregivers are not able to make informed decisions from the information provided with OTC painkillers. This is mostly attributable to limited provision of information and low health literacy. PRACTICE IMPLICATIONS: Written information with OTC medications in simple language and verbal counselling at dispensaries would play a significant role in increasing the health literacy of especially at risk populations of over-dosing their children.

"c'mon guys, get firewise" ( | ref: 8687)

A 15 cm. plastic ruler with the bright spark logo and "c'mon guys, get firewise" byline.

"C'mon guys, get firewise": Kia tupato ki te ahi. ( | ref: 4779)

A fire safety booklet resource aimed at children and semi-bilingual, which provides home fire safety advice in the different areas listed in the 'keywords'.

"Don't nag me!": Young people's perceptions of risk taking and alcohol consumption (2002 | ref: 6848)

This fact sheet is based on a study which investigated young people’s perceptions of risk taking behaviours, with particular focus on underage alcohol use, and on identification of risk, resiliency from risk, and strategies for alcohol health promotion initiatives targeting adolescent risk taking behaviours. The study was funded by the Alcohol Advisory Council (ALAC) in 1998. The study investigated: - young people’s perceptions of the roles of alcohol, alcohol use and risk taking behaviours in adolescence; - the role of alcohol and other factors in risk taking behaviours; - issues involved in potential future resiliency from risky behaviours for the young person; - and identified appropriate characteristics of health promotion strategies to ensure greater relevance of alcohol health promotion messages to young people. By incorporating the views of young people regarding alcohol use this research aimed to highlight ways to improve a range of health outcomes for underage alcohol drinkers.

"Kea" (school) crossing point trial;fact sheet 26 (1997 | ref: 3627)

Factsheet describing the trial of "Kea" crossings at road crossings used primarily by children during school journey hours.

"Keep kids safe" campaign (1992 | ref: 358)
"Love our kids, lock your guns": A community-based firearm safety counseling and gun lock distribution program (2001 | ref: 5016)

The authors evaluated a firearm safety counseling and gun lock distribution program to assess its effect on improving storage practices. Using a community-based before-after trial in an urban county in central North Carolina, the researchers recruited 112 adult gun owners recruited through a mass media advertising campaign. In the parking lot of a shopping mall, participants completed a survey, and were then provided with tailored counseling, gun safety information, a gun lock, and instructions to use it. Firearm storage practices, were assessed at baseline by survey and personal interview and telephone interview (6-month follow-up). Most participants were white (62%), men (63%), had children (58%), and owned a gun for protection (74%). At follow-up, of the 82 participants, 63 (77%) (up from 39 [48%]) reported storing their gun(s) in a locked compartment, 59 (72%) (up from 0) reported using gun locks, 61 (74%) (up from 57 [69%]) reported storing their ammunition locked in a separate location, 59 (72%) (up from 52 [63%]) reported storing their gun(s) unloaded, and 6 (7%) (down from 15 [18%]) reported storing firearms unlocked and loaded. Participants with children were more likely at baseline to store weapons unlocked and loaded (38 [59%] vs 19 [41%]); but were more likely after counseling to lock their weapons (29 [58%] vs 14 [44%]) and remove guns from the home (5 [10%] vs 0 [0%]).

"plugs and wires cause lots of fires" ( | ref: 8688)

A 15 cm. plastic ruler with the bright spark logo and "plugs and wires cause lots of fires" byline.

"Pool Alone" policy launched (2003 | ref: 7039)

A revised policy for caregiver supervision of young children at public swimming pools has just been launched at the New Zealand Recreation Association (NZRA) Just Add Water forum in Hanmer. Children under 8 must be ACTIVELY SUPERVISED by a CAREGIVER 16 or over. ACTIVELY SUPERVISED means: Watching your child at all times. Able to provide immediate assistance. This media release provides some more information as well as a factsheet.

"Safe Communities" moves down under;Why Bulla joined the Safe Communities Network (1994 | ref: 1834)

Professor Leif Svanstrom, Head of the WHO Collabroating Centre on Community Safety Promotion made a three week visit to Australia in January 1994 and these two articles are reports about what he found happening in terms of Safe Communities in Australia.

"Safe schools" rules .....OK!! (1993 | ref: 730)
"Safebaby" Code of Practice (2000 | ref: 4182)

A brief released at the same time as the launch of the Safebaby Code in Australia, 18 May, 2000, which outlines the reasons behind the Safebaby Code, which was developed and based upon the safety features from reputable standards and injury research. Equipment discussed in the Code is as follows: prams, cots, high chairs, baby walkers, strollers, change tables and baby exercisers (bouncers). Some statistics around nursery equipment and injury in Australia are also provided.

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