Media Release | Road Safety Week: 7 Strategies to #SaveKidsLives

Note to the Editor: 
Child injury statistics in this media release are based on the latest and official figures of the Ministry of Health's national mortality collection (deaths) and national minimum dataset (hospital admissions): Hospitalisation (2009-2013) released every two years; Deaths (2007-2011), released every four years. Click here to download a high resolution photo.

Communities across New Zealand will be marching for kids’ safety as part of UN Global Road Safety Week 2015 (4-10 May), to help #SaveKidsLives and prevent children and young people being killed and injured on NZ roads.

On average 19 children are killed each year and 270 are hospitalised after a motor vehicle traffic crash in New Zealand. Many of them are pedestrians, cyclists or car passengers travelling to and from school.

Around the world more than 500 children are killed every day as a result of road traffic crashes.

It’s a global epidemic, and Safekids Aotearoa and Brake, the Road Safety Charity, asks everyone to #SaveKidsLives this Road Safety Week (4-10 May) by following these 7 road safety strategies:

For students:
  • They’re safer in a booster seat till they’re 148cm. Primary school children seated in booster seats are 59% less likely to be injured in a crash than children using a seat belt alone.
  • No helmet, no brain. Wear safety helmets when cycling or scootering or skateboarding. For cyclists, wearing a helmet reduces the likelihood of severe brain injury by 74%.
  • Devices down, heads up. Remove earphones when crossing the road, and stop walking if you need to make a phone call or send a text message.
  • Watch out for sneaky driveways. If you can’t see the driveway from the footpath, remember to stop, look and listen to make sure there are no cars exiting the driveway.
For drivers
  • Double check those intersections and crossings. A student might dart across the street when you least expect it. They’re also pretty hard to see inbetween parked cars.
  • Slow down at school zones at all times. School zones have signs that require you to follow a lower speed limit. Some school signs are turned on before and after school and other times such as lunch time. Safekids Aotearoa encourages drivers to slow down at school zones at all times, even on weekends.
  • Passing school buses: Either way it’s 20kph. If a school bus has stopped the law requires you to slow down and drive at 20km/h or less until you are well past--no matter which direction you are driving from.

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Media Contact: 
Anthony Rola
anthonyr@adhb.govt.nz
09 631 0717

Additional information: Motor Vehicle Traffic Crash Child Injuries in New Zealand (Data collected by Safekids Aotearoa).

DHB Area

Hospitalisation (2009-2013)

Deaths (2007-2011)

Northland

82

6

Waitemata

162

<5

Auckland

103

<5

Counties Manukau

186

12

Waikato

158

14

Lakes

43

7

Bay of Plenty

96

10

Tairawhiti

35

0

Taranaki

33

<5

Hawkes Bay

65

14

Whanganui

27

<5

Mid Central

46

7

Hutt

31

0

Capital and Coast

41

0

Wairarapa

11

<5

Nelson Marlborough

36

<5

West Coast

15

0

Canterbury

91

7

South Canterbury

15

<5

Southern

61

<5

 

 

*<5 = less than 5 deaths