Young drivers' responses to anti-speeding and anti-drink-driving messages

This study of young drivers' responses to different message types seeking to in uence driver behaviors found no differences between attitude-directed, behavior-directed, or attitude-and-behavior-directed messages in reducing reported speeding or drink-driving behavior intentions. Participants were more likely to report that they would reduce speeding than to reduce drink-driving after viewing anti-speeding and antidrink-driving messages respectively. Enforcement theme messages were most likely to produce reductions in reported speeding behavior.