It features the cartoon 'Safe T Sam" and the height of 148 cm which is the height that children should graduate to using an adult seat belt without a booster. It features the message: "Measure your kids against Safe T Sam's height chart. If they're under 148 cm, they need to be in a booster seat to get the full safety benefits of an adult seat belt." It also features '4 stages for kids' (which describes in simple diagrammatic form the: 'infant' (rear facing), 'toddler' (capsule), 'booster' and 'safety belt' stages.