This infographic shows how easy it is for children to confuse medicines with foods and chemicals. It presents figures on causes and routes to exposure. It also lists the top ten substances as reported to the National Poisons Centre. The acronym "SAFE" is introduced to convey the safety messages: STORE all medicines, chemicals and cleaners in their original container and lock them in cupboards up high and out of sight. ASK your pharmacist for safety caps on medicines - there may be a small cost. FOLLOW the dose instructions from your doctor or pharmacist when giving medicine to children. ENSURE you read and follow safety instructions on medicines, chemicals and cleaners.