Tusk Force - an environmentally friendly road safety project

Birmingham parents who forget to wear seat belts are being fined by their children in a new approach to raise the level of seat belt wearing. The scheme, "Tusk Force" based on the "elephant" seat belt television commercial, links seat belt wearing with the elephant conservation charity - Tusk Force. Grestone Junior School was approached, to see if they would pilot "Tusk Force and act as host to the regional launch. This success story is outlined in this report by the Deputy Principal