Using communication theory in injury prevention campaigns
The authors offer guidelines for injury prevention campaign development that are derived from communication theory and research. Four theoretical traditions of communication campaigns are outlined;the Health Belief model, the Extended Parallel Process model, Diffusion of Innovations and Situational theory.
Record #:
8415
Date:
2005
Format:
Journal Article
Author:
Aldoory, L
Bonzo, S
Corp:
Dept Communication, University of Maryland
National Center for Infury Prevention & Control Atlanta
Source:
Injury Prevention
Citation:
11(5)oct05
Keywords:
COMMUNICATION THEORY
MASS MEDIA
CAMPAIGN DEVELOPMENT
GUIDELINES
Identity:
USA
Location:
p
Class:
D400
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