Unintentional injury depictions in popular children's television programs.

This study assessed the frequency and magnitude of depictions of risky events and unintentional injuries in top ranked children's animated and live action television programs. Results showed that although unintentional injuries are the leading cause of death and disability for children, these programs marketed to children, continue to portray injury risk inaccurately. Also, most injury events depicted are not treated. Working with the children's television production industry to improve injury depiction is a much needed advocacy activity. Contains statistical tables.