LETELE - FAMILY OF CHAMPIONS Melissa Wilson, Director of Safekids Aotearoa, says Safekids is very pleased with the level of engagement with the project Dave, Koreen and whanau have been been fronting. “It’s our communities’ opportunity to get involved too. Like and share is the catch-cry around the office these days. Do the same and help us spread the word about home safety.” “This is not the only new tool we envisage using and sharing. We’re encouraging more of these conversations about everyday injuries in the offices, hospitals, wherever people meet. And exploring new ways to spark these, inform them and amplify the impact among the communities where it’ll count.” 6 safekids news | September 2018 ISSUE No 80 REACHES 40,000 PEOPLE IN TEN WEEKS SAFETY TIPS WITH BUTTABEAN Dave is a well-known Samoan-Maori community advocate who already works extensively with families in South and West Auckland promoting weight loss and a general health and well-being programme. The former boxer has a real heart for New Zealand’s Pacific community and is passionate about the power of whanau to drive change. The data indicates the Leteles are extending the reach of Safekids’ home safety messages into sections of the community we might not otherwise have been able to connect with. IF YOU HAVEN’T ALREADY SEEN IT PERHAPS YOU CAN HELP. CHECK OUT OUR FACEBOOK PAGE OR FOLLOW THE LINK TO CHECK OUT THE SHORT, SNAPPY HOME-FOCUSSED MESSAGES AT: https://www.facebook.com/SafekidsAotearoa/ Please like and share our page with your friends and contacts. This campaign’s been running through June, July and August, enlisting the Letele family. Baby Brook’s developmental milestones give us a powerful representation of the injury prevention challenges at every new stage of an infant’s development. Each family member’s involved in discovering child injury facts and sharing prevention messages. The busy Manurewa, Auckland whanau are dad Dave, mum Koreen, sons Tavita, Fabian and of course baby Brook. They’ve been on board as social-media ambassadors since early 2018 and active on Facebook as Safety Tips champions since the beginning of June. It’s part of an effort to reach new audiences with our raft of home safety messages and the community outreach we do with workshops and touring with our Safety Whare. Behind the scenes in production with the Latele family Dave with Koreen holding Brook, Tavita and Fabian