First proclaimed by the United Nations in 1954, Children's Day was created to encourage all countries to institute a day to initiate action that will benefit and promote the welfare of the world's children. In New Zealand Children's Day is officially held on the1st Sunday of March.

Safekids Aotearoa and the Child and Youth Mortality Review Committee (CYMRC) – which operates under the umbrella of the Health Quality & Safety Commission – are encouraging families to celebrate the occasion by assessing how safe their children are at home, on the road, around moving vehicles, and in the presence of alcohol.